Oil & Gas Training
and Competency Development
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    Oil and Gas Training Courses SLB NEXT

    Basics of Business Strategy

    Business strategy is the foundation of your company – without a consistent, coherent strategy and goals, the chances of commercial success are minimal. In this class you will learn how to create and evaluate the various elements required for a solid strategy.

    The class uses the Vaughan Evans approach to strategy which is both well understood and utilized. Various relevant tools will be introduced – these will be available for students to use and apply in their own business environments after completing the training.

    Day 1

      Understanding your business and your aims
      • Introduction to business strategy
      • From vision to strategy 
      • What makes a good strategy and why? How does it differ from a business plan?

      External Strategic Drivers

      • Market Segmentation
      • Market characteristics
      • Market demand vs Industry supply
      • Competitive positioning

      Internal Strategic drivers

      • Organizational structure
      • Stakeholders
      • Cost v Investment
      • Product pipeline

        Business and Corporate Strategy
        • Balanced Scorecard for Performance
        • Strategy implementation
        • Organizational Alignment
        • Change management
        • Exit strategy

        Risk and opportunity management
        • Stress Testing your Strategy
        • SMART objectives
        • Creation and use of suitable metrics

        • Risk and opportunity management
        • Setting relevant Objectives and Metrics

        Management, Strategists, and Business Unit owners 

        • Understanding your business and your aims
        • External Strategic Drivers
        • Internal Strategic drivers
        • Business and Corporate Strategy
        • Risk and opportunity management


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